“A second-hand white linen blazer jacket I found by chance in Camden Town market…That’s how it all began."
In1980, whilst gazing at one of Camden Market’s charming stalls,Alberto Perettowas mesmerised by the sight of an exceptionally well-madelinen jacket, reminding him of Fitzcarraldo’s unforgettable outfit in Herzog’s film of the same name.
We like to remember thisLondon-inspiredmoment when we think of the birth of 120% LINO. Because it was exactly during that trip that Alberto, positively decided to take thatprecious materialback to hislaboratory.