HARTFORD ALTERNATIVE CLASSICS

Revisiting the classics of the American wardrobe by giving them a twist of modernity, this is the Hartford project, imagined by Yves Chareton in the United States in 1979.

A decisive meeting launched the adventure: a New York manufacturer sold him old stocks of oxford and chambray fabric, perfect for making the first vintage-style Hartford shirts, unavailable on the market. A few years later, the studio returned to Paris. The brand is structured and commercial development begins: the collections expand and become guarantors of flawlessness in terms of materials and style. By mixing European influences with a relaxed, very West Coast aesthetic, the brand quickly became cult on both sides of the Atlantic. No wonder Bruce Springsteen or Eric Clapton quickly became fans...